Hal Leonard Publishes The Fender Archives

I got a cool email today from Hal Leonard about a new book they’re releasing titled The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information.  If you’re a fan of Fender products this looks like something that would be a great edition to your collection!!!

Hal Leonard Publishes The Fender Archives

A Scrapbook of Artifacts, Treasures, and Inside Information

Montclair, NJ (November 11, 2014) -Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, has published The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information. Written by Tom Wheeler with foreword by legendary guitarist James Burton, The Fender Archives is part history, part archive, part scrapbook, and part treasure chest, telling the story of an American icon through it’s rich past.

 

In The Fender Archives, Wheeler takes

the reader on a research expedition, a sort of archeological dig through several sites: file folders in Fender’s offices; the family archives of Don Randall; author/curator Richard Smith’s collections; the photo galleries of John Peden and Fretted Americana; jammed metal cabinets in a sweltering warehouse near the Corona factory; and the home of the late Bob Perine in Cardiff-by-the-Sea, just blocks from the beach where he and Ned Jacoby took now-iconic photos of high school kids, surfboards, palm trees, and chrome-clad rocket-ship guitars in Shoreline Gold and Daphne Blue and Candy Apple Red.

 

“Tom has compiled a captivating collection of artifacts that is guaranteed to satisfy the most passionate Fender fanatic,” said Richard McDonald, executive vice president of the Fender brand.

 


The Fender Archives
looks at the company from the inside; handwritten letters, production totals, personal logbooks, in-house memos, Leo Fender’s drawing-board sketches, financial reports-such documents are freed here from long confinement in cardboard boxes and filing cabinets, dusted off, and promoted from background to spotlight.

 

The Fender Archives sheds new light on the inspirations for revolutionary instruments and amplifiers, their sometimes-difficult births and growing pains, the environment into which they were unleashed upon the world, and the motivations and personalities of key players. Featured are rare and previously unseen photographs and documents from Fender’s decades-long rich history as well as reproduced historical documents, posters, and other items housed in several folders bound within the book.

About the Author:
Tom Wheeler is a writer, educator, and musician. After freelancing for Rolling Stone, Wheeler held the post of editor in chief of Guitar Player Magazine and became the founding editorial director for Bass Player. He has authored several books, including The Guitar Book, American Guitars, The Stratocaster Chronicles, The Soul of Tone, and The Dream Factory. Wheeler currently serves as a professor at the University of Oregon’s School of journalism. He lives in Eugene, Oregon. 

The Fender Archives
$45.00 (US)
Inventory #HL 00103138
ISBN: 9781476817477
Width: 12.0″
Length: 9.0″
96 pages

 

For more information, please visit http://www.halleonardbooks.com – Hal Leonard Books – An Imprint of Hal Leonard.

About the author

GearZombiee

What up!!! I am a musician. I try to be a musicians musician at that. I consider myself fairly knowledgeable as a guitar/bass player, drummer and fairly decent in the studio. I also work very hard on my song writing skills. I'm not claiming to be an expert by any means and in my opinion few people really are. What I am however is a guy that has learned a lot from trial and error and watching others follow the same process. What this site is designed to do is help others along the way. Maybe you're looking for a piece of gear and want a users perspective on it rather than the manufacturers sales pitch or the paid for sales pitch by most of today's biased publications. Or, maybe you're trying to accomplish something sound wise and just can't hit the nail on the head. My goal is this page is going to provide a resource for all things in today's guitar, drum, studio... bla bla bla.... You get the point. If you see a video or article you like please comment, if you don't like it comment too. But whatever you do be respectful of everyone involved. All I want is a cool place to discuss all things rock!! Later, Gearzombiee


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